2.2. Popular
culture and
identity
culture and
identity
3.2. Globalization,
Santa Claus
and universal identities
Santa Claus
and universal identities
2.1. Christian thought on
Santa Claus pop-cultural
phenomenon
Santa Claus pop-cultural
phenomenon
3.1. Individual "consumption"
of the myth
of the myth
2. Desire industry – Ideologies – Systems of thought
2.3. "Logical
scandal"
in the "land"
of marketing
scandal"
in the "land"
of marketing
Santa Claus
Marketing Myth
Marketing Myth
1. Origin of
the myth and
superior
rationality
the myth and
superior
rationality
3. Perspectives of the Santa
Claus marketing myth
Claus marketing myth
Introduction
